Last Tuesday, on the 16th of January, Bolst Global’s full multi-cultural team attended the “Meet the European Food and Drink Buyers” event in Harrogate. The encounter was very successful, many small and medium-sized businesses from the Leeds region came to share their products with fellow entrepreneurs and had an opportunity to meet potential buyers for their unique creations. Networking was the key word of the day, with at the centre of the event the promotion of a free initiative in the Leeds area, Export Exchange (https://www.exportexchange.co.uk/), which Bolst Global proudly supports.
Look anywhere or ask anybody and you will very easily stumble across a whole host of stereotypes and expectations about Spanish people. They’re never in a hurry to confirm anything, will be late for any meeting, don’t have a very strong work ethic… these stereotypes exist and are sometimes even confirmed among the Spanish population, not just foreigners. But just how true are the perceived differences in culture, and what do they mean for your trade deals?
Needless to say, there is certainly a different way of doing things among Spanish business people and they are very important to know if you want to enter this market:
Consejo #1: Decide en qué país quieres vender tus productos
A veces, con tantas opciones, es difícil decidir cuál es el mejor mercado para tu producto. En el futuro, tendrás oportunidades de enfocarte en otros países, pero el primer mercado es una decisión importante. Te damos algunos factores importantes a considerar:
- Tu estrategia
¿Quieres enfocarte en un país parecido al tuyo, y utilizar una estrategia de marketing que conoces bien? Si tienes más flexibilidad y estás abierto a nuevas oportunidades, será más fácil ganar terreno en un nuevo mercado.
Here at Bolst Global HQ we are always keen to support young talented individuals who are interested in exploring career options and opportunities within international trade and business. This summer we welcomed three interns who helped us on a number of multilingual and cross-cultural marketing tasks and projects. Here Emma Turner tells about her experience with us.
For the past six weeks, I have had the fortunate opportunity to work as an intern at Bolst Global, working with Victoria and Lucia alongside my fellow interns Jess and Patrick. From the first day, I was able to get a real feel for the type of work that Bolst Global does. After some introductions and a briefing about the current projects on the go, I got straight into proofreading a 50-something page report done for a client about the market for a specific product in Scandinavia. From this I was able not only to get to grips with the scale of the work involved in a project like this, but it also led me to write my first blog post of the internship – one which would see many more on various topics to follow. If any of my friends need to know about specific health food trends in Sweden, Denmark or the UAE, I’m pretty sure I’ll be the one they ask!
Did you know that Spain ranks as the 6th export market for the UK?
The Spanish market has been always important for the UK due to the number of Brits living and visiting the country, but with the Spanish market enjoying the greatest GDP increase in the Eurozone in 2016 it is a market which offers increasingly attractive opportunities for UK food and drinks brands, particularly within the health and wellness sector.
The economic recovery and positive attitude of the population where consumers are no longer focused on price but also on quality and taste is allowing many foreign brands to enter the country. In addition, with the changes in the Spanish lifestyle and the stress of daily challenges, consumers are becoming aware of the importance of having a balanced diet and healthy lifestyle. Spanish consumers also love fresh products and their relationship with the sales staff in retail outlets and specialised stores continues to be very important, unlike the prolific rise of e-commerce we have seen in the UK.