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Cultural Differences: How to Win Over the French

Cultural Differences: How to Win Over the French

05/04/18

Doing business overseas can be challenging especially when the culture differs to your native one. France is a good example of this. This country is almost always associated with culture in terms of exceptional fashion, arts, cuisine and architecture. Some of these aspects are true even in business situations, especially fashion. The French are very attached to their culture and also to the social etiquette. It is therefore important that you are aware of the following guidelines to make a good impression on your potential future partner in this market.

Here are Bolst Global’s top tips on how to get ahead in the French market (and we should know as we have native French team members!):

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Top Tips for New Exporters

Top Tips for New Exporters

23/03/18

Exporting is an everyday challenge whatever sector you are in. It is especially tricky for new exporters as every market is different and comes with its own challenges. Therefore, you need to be prepared as much as you can to avoid having to deal with too many difficulties.

  • Create a digital platform.

The first step when you want to export your products is to build up a good digital platform if you haven’t already done one. It will be the first glimpse of your brand and be a really good way to put it out in the market. Have a website that is clear, that represents your values, that describes your products and has all the basics information about your brand. It has to catch people’s attention and want them to ask you more about it. It is also advisable to have a multilingual website with the main languages of the markets you would like to ultimately reach out. It will help you get more opportunities. And remember that even if English is the international language by definition, not everyone speaks it.

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How to take your sports nutrition brand into Europe: key insights from several markets

How to take your sports nutrition brand into Europe: key insights from several markets

28/03/18

#1 In Germany, diversify your product portfolio through innovative positioning and target further than the traditional German gym goers

Germany is the biggest market in the European Union from a population perspective with approximately 82 million citizens. In 2017, sports nutrition in Germany increased by 8% in current value terms, to reach 251 million Euros according to Euromonitor. It is expected to reach 322.4 million Euros in 2022. Sports nutrition is no longer a niche market in Germany and sports nutrition manufacturers have managed to catch the eye of the mass market, with consumers paying closer attention to nutritional values and benefits and following global trends towards fitness and healthy lifestyles. This has increased demand for sports nutrition products and as such has had several encouraging repercussions on the market. (more…)

A Snapshot of Malaysia’s Food and Drink Sector

A Snapshot of Malaysia’s Food and Drink Sector

Malaysia is an South-Asian country with a population of over 31 million people, close to Indonesia and Singapore. It is part of the ASEAN free-trade agreement and has signed 13 other FTAs that make it more open to international commerce, aka making it more open to you, international food and drink exporters!

Malaysia has currently a great national climate that encourages long-term business plans. It is politically and economically stable and the government has implemented a series of liberal investment policies beneficial to international businesses: the country has for example allowed the freedom to repatriate income and has liberalized equity ownership (foreigners can now own 100% of equity in manufacturing businesses). Malaysia’s excellent facilities, good IP protection and great connectivity also contribute to its business-friendly environment.

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